Someone stole my protest on James Bond drinking beer in his next movie, Skyfall.
And while you are expecting a rumbled vicious monologue on how I have been duped big time by someone in the movie industry, I am only letting you know that this post is a spiritual one want it might save someone’s life. Because one book on a drug addict, is what keeps me from saying no to drugs and drug addicts as a friends believe it or not, sometimes more than once since I am in France (By the way, thank you to the one who published “The Blue Grass”, although the Teen who wrote that diary o’ded). Here we go:
People between 9 and 18 years old watch James Bond (It has always been there, as if it comes with the TV, doesn’t it?; and this might become a dangerous activity. Because, unfortunately, the 21st major plague in Europe is the increase in numbers of alcoholic children and it seems as if the makers and fans of James Bond ignored this disastrous fact.
Personally, I don’t understand why such an international emblematic figure as James Bond would suddenly decide to drink a non-fictional brand of malt.
In my generation, there was no such thing as an alcoholic child in France nor the Netherlands, the Country that produces the Heineken (and has the highest rate of alcohol addicted children, who sometimes suffer or die from extreme or dangerous drink consumption).
When I was a child, you could try some beer without alcohol at some restaurants to get a risqué experience to boast about at school, and at Christmas, you felt promoted with one glass of cider. Later, I did understand that till you had an American friend, you will never hear about children indulging in alcohol, the cider in itself was scary enough, if the parents weren’t in the same room (And I was the boyish adventurous kind!).
No need to add statistics about alcohol incidents during childhood, and by the way one wrong encounter might change your protégé’s life, but I found this article in BBC to be alarming enough to be forwarded to parents and educators. For the smile of the day, I turned to British archives because they have a more protective society but this is what I found out falling on my posterior:
Child alcohol awareness ‘higher than for some foods’
Children as young as 10 are more familiar with some alcohol brands and adverts than those for popular foods and snacks, research shows.
The Alcohol Concern survey of 401 children found twice as many children recognised Carlsberg as an alcoholic brand than Mr Kipling cakes as foods.
The campaigning group said it showed the power of marketing, prompting it to renew its call for tougher rules.
But ministers and the industry said the current regulations were strong enough.
The research forms part of the group’s long-running campaign to get the UK to follow the lead of France when it comes to regulating the advertising of alcohol.
French rules place substantial restrictions on broadcast alcohol advertising as well as banning alcohol industry sponsorship of cultural and sporting events.
Mark Leyshon, from Alcohol Concern, said: “Research shows that children who are exposed to alcohol advertising and promotion are more likely to start to use alcohol, have positive expectations about alcohol, and to drink more if they are already using alcohol.
The research -carried out with 10- and 11-year-olds in Wales – found 79% of children recognised Carlsberg as an alcoholic drink, compared to 74% who knew Ben and Jerry’s produced ice creams and 41% who recognised Mr Kipling as a food producer.
Eight in 10 also recognised the Smirnoff vodka label as an alcohol product.
And I have watched a documentary about children and teenager’s binges which made me wonder what was the difference between those parties and suicide attempts, because I wouldn’t have survive what those partY-folks were letting down their throats, literally.
Now if there are more protests out there, hopefully James Bond will not degrade himself in promoting a Dutch beer. His famous cocktail is kind of difficult to get for children (Maybe less after reading the BBC report) but after the Heinee magnificent pictures, stupid or courageous kiddos will prop them Heinee cans in their pockets at the local supermarket faster than the security cam can rotate. How many winning horses do you bet?
What’s next to be anxious about now, if Skyfall dared to go Dutch on his moral responsibilities? James Bond kissing voluntary a merry Juana huger than Bob Marley? Did you notice my chubby joke? But, please, don’t take revenge on this blog, because Mista Marley’s music is undeniably cool.
By the way, I typed the world “children” for the first time in my browser because of this blog. If you are like me on that matter (Do you remember the scandal on that Politician who once blamed Google …?) but would like to hear a poignant story about teenager’s alcoholism, read “Young Kids dying from drinking to much alcohol”.
Well, if James Bond still drinks Heineken in Skyfall, like the next John Doe who sits next to me at the Bar, I will have to conclude that I had a shot at becoming the 2012 James Bond girl, but on the audition day, the alarm didn’t ring. That would not be the end of the world, would it?
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